How To Reach Your Target Audience On Social Media

So, you know who you’re trying to speak to but you’re not sure how to reach them online? Don’t panic. In today’s post, we’re talking about how to reach your target audience on social media.

Hey, I’m Precious Ndubuisi, CEO of Shield Agency. I have scaled my business to multiple seven figures by reaching my target audience on social media, specifically using SEO, Instagram, and Facebook. So, I’m really excited to share this with you today.

Related Post: How To Market Your Business On Social Media

Target Market vs. Target Audience on social media

First, let’s start with the difference between a target market and a target audience. Coz there is quite a difference. Do you know what it is? Let’s make sure we’re on the same page about that. Then we’ll talk about my 3 favorite tricks for reaching your audience on social media and then we’ll talk about how to narrow down your audience on Facebook for any kind of ads or maybe you’re hosting an upcoming event. We’ll talk about the tricks to that too.

So, let’s talk about the difference between a target market and a target audience. The target market is the whole group of people that a brand may want to sell to. The target audience is a particular group of individuals within that market that the company expects to sell to.

For example, my target market may be entrepreneurs, but my target audience is a subsection within that market, a specific type of entrepreneur. An entrepreneur that sells their products and services online. Now, when you know the difference between your target market and your target audience, these are gonna give you some clues to where you can reach them online through the various social media platforms that we have access to.

Identifying the Right Platforms

For example, if your niche is professionals, maybe your audience is on LinkedIn. If your niche is fitness or maybe food, your audience may be on Pinterest. If your niche is photography, you’re an artist. Your audience may be on Instagram. So after hearing that, where does your audience hang out? What platforms do you know that they’re part of? Let me know in the comments below.

When you know where your audience is, it’s best for you to focus your time on those platforms. Yes, there are so many platforms and a lot of shiny objects that can grab our attention. But if you focus on the one or two that you know that your audience is on and really dial into that strategy, that can bring you huge lasting returns.

Researching Content Preferences

Then once you know where your audience hangs out, what platforms they’re on, the next thing to do is research what kind of content they want to consume from you, and the best ways that I like to research that is by seeing what my competitors are talking about. By seeing what trends are capturing people’s attention and also by doing keyword and SEO research.

You can look to your competitors in the space or just other people that are speaking to similar subjects or expertise that you’re and see what kind of content they’re creating. See what their audience is responding to. See what you’re doing well, maybe they’re doing not so well. There’s a lot of things we can learn from where people are coming to the same remark and where we might be able to pick up where they’re leading off.

Competitor and SEO Research

One of the things that I like to do is see what kind of content people are searching for on YouTube. Are people looking at content or videos that I can speak to, that I’m an expert on? What are the topics that have already been covered by people in the space that I might be able to put my own unique spin on? Share my own stories, my own case studies, my own social proof to be able to captivate that audience.

When you know the types of problems that your audience has or the questions they’re asking or even the questions that your competitors are solving, this will give you some insights into how you can cater your content and your message to your target audience and be able to reach them on social media.

How To Reach Your Target Audience on Social Media

Tools for Keyword Research

Now, I also mentioned in addition to competitor research, to do some keyword research or SEO research. This is looking at whether people are searching on Google or YouTube. You know, when people have a question, they have a problem that needs to be answered, where do they go? For some people, we go to our moms but for most of us, we go to this Google machine we type in our questions there and the answers can come up in the form of an awesome video or a blog article to any kind of website.

Now, there are tools that you can use to see what other people are searching for. I recommend looking into SEMrush, Ubersuggest, TubeBuddy, or Google Keyword Planner. When you know exactly how people are searching for these terms in these search engines, you can title your video or content the same way that they’re searching for them and that gives you a really great advantage to them being able to find you on platforms such as YouTube, Instagram, Facebook, LinkedIn et all.

Facebook Audience Strategies

So we talked about YouTube, we talked about Instagram, we talked about some other platforms. But how do you find your target audience on Facebook? We can certainly join Facebook groups and share your topic of expertise about your interest. But there’s also some things that you can do inside of your Facebook business account to create audiences. Inside your Facebook business manager, there’s an audience manager tool.

When you’re in the business manager, click on the menu on the top right and select audiences. Facebook has 3 primary audiences: saved audiences, custom audiences, and look-a-like audiences. Saved audiences may be people who have engaged with you already, that might be following you, that liked your post. Custom audiences may be ones that you create based on people’s interest, their location, their age range. Look-a-like audiences are made based on people who are just like the ones who are already following and engaging with you.

Each of these 3 options gives you additional options for narrowing down your target audience. So that you can be very specific in the people you reach through your Facebook ad campaigns. I want to share with you a strategy that I use to identify my target audience for an event that I hosted. But before I do, I want to encourage you to share this post on your social media handle(s) and comment below if it worths your time. Because I’m putting out content like this every single week. I have clients that scaled their businesses to 6, 7, even 8 figures using this strategy. Make sure you contact us if you need our services, so you don’t miss a thing.

Case Study: Free Resources

So back in December of 2023, I gave out free resource online that help get email address and I knew that I wanted to reach a ton of people with this to be able to help them scale their businesses online. Especially, throughout the year 2024. I want to be able to give people the tools to navigate the derailing market and still be able to grow their businesses.

So, one of the things that I did to be able to reach my target audience was to create a custom audience in Facebook ads. What I did was I uploaded my existing email list of people who had already attended my webinars, signed up for my freebies, or engaged with me in some way. Then I used the look-a-like audience feature to create an audience of people who were similar to my existing audience. This allowed me to reach new people who were likely to be interested in my event because they shared similar characteristics with my current audience.

I also used the custom audience feature to retarget people who had visited my website or engaged with my content on social media. This helped me stay top of mind with people who were already interested in what I had to offer and encouraged them to sign up for my event. Using these strategies, I was able to reach my target audience and reach out to people who were excited to learn from me and take their businesses to the next level.

Conclusion

If you want to learn more about how to reach your target audience on social media and scale your business, always keep a tab on us every week. Thanks for reading our article on how to reach your target audience on social media and I’ll see you in the next one.

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