How To Market Your Business On Social Media

If you want more eyes on your business and more sales in your bank account, social media marketing is the way to go. In this content, let’s talk about how to market your business on social media.

The Three Objectives of Social Media Marketing

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Here’s the thing, I want to let you in on a big secret. There are three main objectives to keep in mind with marketing your business on social media, and if you don’t have these, then your strategy is broken. Then I’m going to share with you three proven tactics for landing clients, growing your business, getting clients that even you love to work with and that love to pay you.

Lead Generation, Lead Nurture, and Lead Conversion

What are the objectives of social media marketing? I am so glad you asked, there’s three of them. You ready for it? Lead generation, lead nurture, and lead conversion. If you don’t have those, then your business is broken, and you’re just creating content for the sake of content, and you’re going to keep running on this hamster wheel, and you and your business deserve way more than that.

Reverse Engineering Your Content

Every single piece of content you create to market your business on social media should be reaching and accomplishing one of these three or all of these three. Lead generation, lead nurture, and lead conversion. Every single piece of content should be reverse engineering what it is that you have to sell and how is that piece of content either generating, nurturing, or converting. Sometimes they can even be leading to all three.

Example of Content Strategy

For example, I might have a post where I’m telling a story about a strategy that I use that changed my life, that changed my business, that helped me to make more money and I could say, “Click the link below to get access to this thing. I’m going to give it to you for free today.” That post, that piece of content, because it has a strong call to action is going to generate a lead. Because they can click through that call to action and they can join my email list. Which then, they are going to be nurtured. But even if I back up to that post itself where I’m telling a really engaging story that I’ve created it with the strategy in mind. That I want to give them this epiphany, that they walk away with thinking, “That’s the way that I can now also get this result.”

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It’s nurturing them before I’ve even generated that lead and then the conversion comes on the back end after they’ve opted into my email list and maybe I have a nurturing email sequence that then brings them towards purchasing. You know, a consulting call with me or purchasing one of my courses and that’s the conversion. So, think about how every single piece of content is accomplishing one or all of those three, lead generation, lead nurture, and lead conversion. I would recommend you actually write that down on a sticky note, put it beside your computer. So that you keep that in mind and never forget that when you’re creating content. Because we are not here to create content for the sake of content. That’s like throwing spaghetti at the wall and seeing what sticks. We’re not about that. We are doing this intentionally to grow our businesses, right?

Engagement Prompt

After hearing that I want to know what you think about that? Have you ever thought about that before? Have you unintentionally been just creating content for the sake of content or have you been using these three? Let me know in the comments below.

Importance of a Social Media Marketing Strategy

Having an effective social media marketing strategy is so important, why? Because this isn’t a hobby, this is a business. We’re not doing this just for fun although, your business should be fun. We want to be creating something that is going to give us an ROI a return on investment. A return on energy, a turn on the money that we invest, a return on the time that we invest. Ideally, we want to be able to reach more people and you know it’s kind of funny when I hear people talk about get rich quick schemes. I’m not trying to help you get rich slowly either. So, when you have a strategy that’s going to be the fastest path to cash, to growing your business, to reaching more people, and making the impact that you want to make, and social media marketing can be one of the most effective ways. Because our audiences are on social media all the time and if we know how to utilize that to reach them, to give them value, and then to lead gen, lead nurture, and convert them into a customer. That’s how we’re going to grow and that’s how we’re also going to be able to make our impact in the world. By allowing them to grow in the ways that our products and services provide.

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Avoiding Random Content

Just posting, just creating content, spray and pray, putting it out, throwing spaghetti at the wall. That’s not a strategy. Again, go back to lead generation, lead nurture, and lead conversion, that is your strategy. So even if you’re brand new to business. You might be thinking, “Well, how do I create a strategy if I’ve never done this before? I got to test my content.” Absolutely, but you’re also going to test your content with intention. As a new business or an existing business these following tips are going to be really important for you, to make sure that you have them in place.

The Importance of Branding

First of all, is your branding so that people can recognize you. If I were to say to you right now, “just do it”. What does that make you think of? Nike, right? If I showed you these golden arches. What would that make you think of? McDonald’s, right? They have these images or they have this slogan that is recognizable all over the world. Think about how you can create your branding to be memorable for your audience. Something that they resonate with. Something that they get a feeling about. I mean, I don’t know about you but I think about Nike, and I think about athleticism, I think about excellence, I think about hard work and determination, and perseverance. I think about McDonald’s and I think about happy meals. I loved having meals as a kid. It made me happy. It was this like fun experience with my brother, my little brother, or my parents, or my friends. You know, the birthday parties and the jungle gyms and stuff. It’s a fun experience for me. What do you want your business to be about and how can you make sure that everything you put out on social media is aligned with that branding?

The Power of Stories

The other piece of creating your branding is going to be the stories that you tell. So, I recommend for every client that I ever work with or for anyone that ever read to this content to create a story inventory. Write that down, story inventory. What is your story? You have multiple stories. You have your origin story of how you came to be who you are today. What was the thing that encouraged you to grow or start this business that you have, and what are the pivotal moments along the way that taught you lessons or shaped you into who you are today? I would actually recommend having a google doc or a huge

Notebook where you just brain dump all of your stories. This might be childhood lessons, it might be experiences with your family, it might be you discovering your expertise or your skills, or what it was that encouraged you to start this business that you have today, and anytime you create a piece of content you can go to your story inventory and share one of those stories in your content, that people are going to resonate with. The reason why I urge you to tell stories in your content is because stories stand the test of time. Stories have been brought through from generation to generation. The things that carry on our culture or generations of wisdom is the stories that we tell and that we carry on, and as you tell these stories people resonate with them. They’re captivated, they move in closer, they want to hear them.

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Think about your favorite movies that you love to watch. You’re following a storyline. You’re connecting with the protagonist the main character. You’re on the edge of your seat watching them as they go through their trials and their tribulations and by the end of the movie why do you feel that adrenaline rush or sometimes that like serotonin or dopamine hit? That you just love this character that you fall in love with over the last like an hour and a half to two hours. Well, it’s because you’ve watched their journey from start to finish. It’s that you watch them hit rock bottom. You watch them climb their way up and because of that, you cheer louder when they win. Whether that means they got the girl or landed the dream job or won the race. You got to see what they went through and you resonate with them. Whether you’ve been in the same experience or that you can relate to something similar that you’ve experienced. When you can share that through your content that’s going to create this undeniable connection with your audience. You know, I see a lot of new businesses focus too much on fun facts and tidbits, instead of going deep into the stories.

How I Started My Business

When I first started my business, I was a social media manager and also a full-time web design. One of my first jobs was doing social media and web design for a doctor in my school. I could have made posts about how many times a day on why you need a web designer, but that’s not the stuff that makes people stop scrolling. What captivates them and makes them think about it for days on end is the story.

Creating Compelling Content

So, I would find stories from the people at our school at the time or make up a funny story about our power of relationship, and that’s the thing that gets a reaction. So, think about that as you’re creating your content. There’s nothing wrong with sharing those fun facts and tidbits, but can you tie it into a story that people will actually stop the scroll and pay attention to?

Proven Tactics to Landing Dream Clients

Now, before I tell you about my proven tactics to landing your dream clients through social media, make sure that you reach out to us. If you’re an entrepreneur looking to up-level, grow, and scale your business, make sure to contact us because I’m putting out content/videos like this every week. Okay, how to land your dream clients on social media? I have three tactics I’m going to share with you.

Strong Call to Action

The first one is a strong call to action at the end and mid of every single content. By telling them what to do, by inviting them, that is a call to action. When I first started creating content on social media, I didn’t know that I was supposed to tell them what to do next. I kind of assumed, “Well, if they like the content, maybe they’ll subscribe or maybe they’ll reach out to me.” You can’t assume that because they don’t know that they’re supposed to do that, or they don’t have a reason to. You have to give them a reason to act.

I recently sent out an email to 414 of my subscribers, pouring hours into crafting engaging content. However, in my enthusiasm, I forgot to include a clear call to action (CTA). Despite this oversight, the email resonated well with my audience, indicating that the content was impactful and engaging.

While the email’s performance is encouraging, the missed opportunity lies in not guiding my subscribers towards the main objective. A strong CTA could have directed them to take a specific action, such as signing up for a webinar, downloading a resource, or making a purchase. Without a clear CTA, I potentially missed out on conversions, leads, or valuable engagement that could have furthered my business goals.

Moving forward, I’ll ensure to always include a strategic and relevant CTA in my communications, aligning them closely with my main objectives to maximize the impact of my content and drive desired outcomes.

Know, Like, Trust

The next concept that I love to share is know, like, trust. Your audience needs to know you, like you, and trust you to be able to take that action. If you didn’t take the effort to date your audience, it would be the equivalent of someone coming up to you on the street and being like, “Hey, want to get married?” You “gotta” get to know your audience, and they need to get to know you, and that’s by creating valuable content.

The 80/20 Rule

The third tactic is the 80/20 rule. Lead with value before you bring them to a call to action. This can be 80% value and 20% call to action in one piece of content or in your whole content structure. Having the 80/20 rule is going to be really important for building that know, like, trust factor, dating your audience, and leading to the call to action in a way that isn’t abrasive.

Conclusion

So, remember, lead with lead generation, lead nurture, and lead conversion. When you have that in mind with every piece of content you create, that’s what’s going to boost brand loyalty and sales. If you want to learn more about creating content that converts into cash flow and builds a raving audience for you, I have a professional on just the thing, that will manage and run your online presence. Click here, so, you can reach out to us to experts. I’ll see you there.